What is it for and what should I do ?

The Calls to Action Editor allows you to create interactive buttons and engagement elements that viewers can click during or after your video. This is where you transform passive viewing into active engagement by providing clear next steps for your audience.

Create and configure interactive buttons that guide viewers to take specific actions aligned with your video objectives.

To keep in mind

Calls to Action Editor has been designed so that you can quickly link a group of calls to action after creating your experiences. Each experience can only be linked to one group (but one group is usable for many experiences). That is why you should consider selecting several calls to action in the call to action editor to create a group of calls to action.

Call to Action Features

Available Button Types

• External Link: Direct viewers to websites, landing pages, or resources
• Calendar Appointment: Enable easy meeting scheduling integration
• Document Download: Provide additional resources or detailed information
• Email Contact: Create direct email connection with pre-filled information
• Phone Call: Enable one-click calling with your contact details

Tips :

• Choose button types that directly support your stated video objectives
• Use clear, action-oriented names for your CTAs (e.g., "Schedule Demo" vs "Click Here")
• Consider the viewer's journey - what's the logical next step after watching?
• Test different CTA combinations to see what drives the best engagement
• Remember that contact information is automatically populated from your profile

Q&As

Q: Do I have to add CTAs or can I skip this step? A: You can skip CTAs, but they significantly increase engagement and conversion rates. Even simple CTAs like "Contact Us" can boost follow-up actions by 150%.